The project born to communicate to our customer the possibility to watch Sky News on every mobile devices. Promo producer and director Valentina Buoli wanted to show how people pass devices each other to highlight the ease with which you can be anywhere always informed. Splitting image in several parts requested to shoot every movement related to the others. In some case I had to find a way to join 4 devices onto split screen to simulate a big one, it wasn’t very simple as shown below.
Study and processing before shooting
Promo Concept: Valentina Buoli
Direction: Valentina Buoli
D.O.P: Paolo Bellan (Canon 5D Mark II)
Vfx Supervisor: Massimo Loiacono
Compositing & Color Grading: Massimo Loiacono
Post Production Deadline : 40 hours (5 days) using After effects
ClientSky ItaliaServicesCompositing, Motion Graphic