Machas Ltd, a London-based creative consultancy agency, contacted me to direct the new video campaign for Ermenegildo Zegna logo rebrand. First of all, I gathered a team of talented motion designers, and then I started working closely with Rita Comi, MD @Machas, James Dawe, a really well-known British digital visual artist, who produced the visuals for the entire campaign and Stefano Ritteri who composed the music for the animations.
During the process we produced many videos in a very short amount of time. As always happen when deadlines are very narrow, we had to work simultaneosly on several videos trying to keep a visual and dynamic consistency of the entire campaign in order to achieve a unique solid identity image. In the end, after several meeting and tweaks we finally achievied it.

Credits:
Art Direction – Massimo Loiacono
Motion Design – Massimo Loiacono, Andrea Bax, Federico Donati, Giuliano Camarda, Jennifer Ornago